Blogging for Social Impact

Blogging for Social Impact

 Early in 2014 I noticed the appearance of ‘Sew it Again’, a fascinating 365-day blogging project established by Jane Milburn of Textile Beat, based in Brisbane Australia. Now, nearly nine months later, I was keen to know how publishing her daily blog has impacted her...

Quick on the uptake

I recently enjoyed the following email insights into the uptake of new technologies by these women who represent a wide wide “mature” reading audience – reproduced here with their permission: “another attraction of the Kindle — waiting in...

The Power of an Effective Press Release

Case Study Lana Mitchell, owner of Backcreek Country Enterprises, contacted us for assistance with media releases when her business was in its early stages. The press releases we developed based on her original (sample No. 1 below) are included here so that you can...