Because of my book I have transformed from an introverted writer who preferred being in the background, absolutely refusing to speak publicly, to an astonished but assured public speaker and workshop presenter. I discovered I can talk with passion about the things that engage me most, and a new career has opened up for me.”
As a business owner, authoring a quality non-fiction book can be one of your most effective ways to dramatically attract more clients, grow your business and open doors to greater opportunities.
As a professional, you can stand out in your industry by publishing in your area of expertise. After researching and writing your book, it may well become your entry into a more lucrative and specialised field. (Read my post about publishing as a career strategy here on LinkedIn.)
Self-publishing also becomes an enlightening, empowering personal and professional journey!
The POWER of PUBLISHING
Dr Lois P Frankel, international author and speaker, revealed her slow start after establishing her now successful coaching consultancy: “It took about a year before we got our first paid speaking gig but then, when ‘Nice Girls Don’t Get the Corner Office’ hit the bookstores, the calls poured in and my vision of becoming a motivational speaker came true.”
When I talk with clients and others who have successfully published a quality book, they all agree they have enjoyed most, if not all, of the following results:
- Gain authority and exposure as an expert in your field – your book becomes your best promotional tool
- Attract more clients and professional contacts – your credibility is assured with a well-written book
- Open doors to more opportunities and alliances – your success will attract successful people
- Add exciting elements such as speaking, seminars, e-courses etc around your book topic
- Develop further income streams and business potential – creativity fosters bigger and better ideas
The greatest reason of all to publish? It is a huge personal high! A truly notable achievement you can be so very proud of, and one that impacts people near and dear to you as well.
Through the process of collating, researching, writing and publishing you become even more of an authority in your field, and you can kick any lingering self-doubt out the door for good.
Publishing your own book is an amazingly effective professional and personal development program all rolled into one.
I see and hear many would-be authors struggle with some of the following doubts:
I can’t do that – only writers write books.
My peers may be critical if I write a book and position myself as an expert in my field.
People will find out I am an imposter and don’t actually know as much as they seem to think I do.
Everyone else in my industry knows what I know – I have nothing original to say.
I am struggling to get clients – I should lower my prices instead of investing in a book.
I am getting too old for this – who wants to know what I know.
I’m scared to reveal more about me in a book.
The DANGER of DIY
The truth though is that many people begin writing a book but only a fraction actually see their work realised: why not more?
As we know, working alone on ANY big project is tough on dreams. We keep moving our own goal posts, lack accountability and structure, lose sight of our purpose, doubt ourselves, lose energy and momentum, and allow other things to take priority.
You need support and accountability when you add a special project like producing your own book to an already busy life.
Please talk with me about how I might help you write and publish yours.